Arla Protein ‘Feed Your Drive’
New Brand Platform: TV, OOH, Digital
New Brand Platform: TV, OOH, Digital
As Creative Directors, we wanted a louder point of view for Arla Protein.
We went in with one idea: despite what protein brands will tell you, protein doesn’t make you stronger.
(It’s the work you put in that builds your muscles; protein just helps you get there.)
This idea felt brutally honest. It felt humble, like Arla, but loud enough to turn heads on a limited budget.
To launch the platform, we created a toolkit for European markets, spanning TV, OOH and digital formats.
And we teamed up with director Emily Maye, shooting remotely during lockdown in LA.
