Arla Protein ‘Feed Your Drive’
New Brand Platform: TV, OOH, Digital
New Brand Platform: TV, OOH, Digital
As Creative Directors, we wanted a louder point of view for Arla Protein.
“Protein doesn’t make you stronger.”
Despite what other protein brands will tell you, it’s the work you put in that builds your muscles;
protein just helps you get there.
To launch the platform, we created a toolkit for Arla’s European markets, spanning TV, OOH and digital formats.
And we teamed up with director Emily Maye, shooting remotely during lockdown in LA.
