Castello ‘Feed Your Senses’
Global Content Platform
Global Content Platform
Cheese has visceral powers. It feels good just looking at brie slowly oozing or a toastie stretching apart.
Our Castello content idea taps into the Auto Sensory Meridian Response (ASMR) trend of watching something that’s oddly satisfying.
We target people who like ASMR and cheese.
And the results show record-high engagement for the brand, 225% sales growth and an over 8-second average view time.
We won the global Arla pitch and are creative leads on this account.
Our Castello content idea taps into the Auto Sensory Meridian Response (ASMR) trend of watching something that’s oddly satisfying.
We target people who like ASMR and cheese.
And the results show record-high engagement for the brand, 225% sales growth and an over 8-second average view time.
We won the global Arla pitch and are creative leads on this account.