The Guardian ‘Space Swap’
Pitch idea
In a question posed to us by The Guardian, we had to imagine how they should react to Trump’s re-election.
It would signal a world divided, not least The Guardian and its readers detached from a vast amount of American voters.
So we decided The Guardian should break out of the bubble. Bridge the gap between media echo chambers. Open up genuine debate again. Both in print and on social platforms.
Our proposal to them was Space Swap; a plan to give up space in their publication, to swap it with a publication on the right.
In short; to share space for ideas with the right.
Pitch idea
In a question posed to us by The Guardian, we had to imagine how they should react to Trump’s re-election.
It would signal a world divided, not least The Guardian and its readers detached from a vast amount of American voters.
So we decided The Guardian should break out of the bubble. Bridge the gap between media echo chambers. Open up genuine debate again. Both in print and on social platforms.
Our proposal to them was Space Swap; a plan to give up space in their publication, to swap it with a publication on the right.
In short; to share space for ideas with the right.
