The Mayor Of London ‘We Carry’
Outdoor, PR
Outdoor, PR
When the Home Office released this Chicken Shop campaign, they demonised young people who were just trying to eat.
So we approached The Mayor of London with an idea to counteract this damaging conversation.
Before we even started thinking about an idea, we ran workshops with young Londoners, asking them how they felt about knife crime.
And we realised they do carry a lot. They carry each other.
Their answers inspired this idea, which we were going to create in partnership with them, painted onto the places that needed funding most.
Due to upcoming Mayoral Elections, the project is no longer going ahead.
So we approached The Mayor of London with an idea to counteract this damaging conversation.
Before we even started thinking about an idea, we ran workshops with young Londoners, asking them how they felt about knife crime.
And we realised they do carry a lot. They carry each other.
Their answers inspired this idea, which we were going to create in partnership with them, painted onto the places that needed funding most.
Due to upcoming Mayoral Elections, the project is no longer going ahead.
