Krispy Kreme ‘Best Before 5 Minutes’
Pitch idea
Pitch idea
A fresh Krispy Kreme hot off the line (only in the Hotlight Hour) is the best a doughnut can ever be.
And if not eaten hot, within five minutes, the nirvana-like doughnut will cool down to plain old delicious.
So we created the world’s shortest best before date, freshly stamped on boxes in the Hotlight Hour.
And if not eaten hot, within five minutes, the nirvana-like doughnut will cool down to plain old delicious.
So we created the world’s shortest best before date, freshly stamped on boxes in the Hotlight Hour.
