Lidl ‘Big on British’
TV, Print, Radio, POS
TV, Print, Radio, POS
Fresh produce from Lidl is as British as The Queue. (Ok, maybe not that British.)
Except in Scotland, where the produce is as Scottish as seeing a horse statue with a traffic cone on its head.
This may be surprising, given the low price of Lidl's fresh meat and dairy.
So instead of going big on quality. Or freshness. We're going big on British and Scottish. And Welsh.
Our campaign was designed to run all year round across four 30" TVCs, six 20" radio spots, four 20" YouTube ads, two 6" short formats, as well as digital display, print and in-store formats for England, Wales and Scotland.
Except in Scotland, where the produce is as Scottish as seeing a horse statue with a traffic cone on its head.
This may be surprising, given the low price of Lidl's fresh meat and dairy.
So instead of going big on quality. Or freshness. We're going big on British and Scottish. And Welsh.
Our campaign was designed to run all year round across four 30" TVCs, six 20" radio spots, four 20" YouTube ads, two 6" short formats, as well as digital display, print and in-store formats for England, Wales and Scotland.
TV 30” - Scottish Dairy
TV 30” - Scottish Meat
TV 30” - British Dairy
TV 30” - British Meat
Radio