Castello ‘Escape With Us’
Digital Content
Digital Content
Castello asked us to relaunch their Cream Cheese range with sensorial idea.
And if lockdown taught us anything, it’s that you can film remotely. On a tight budget.
Each cheese’s flavour is inspired by either India, Hawaii, Italy, Mexico or Norway.
So we worked with local filmmakers in these beautiful countries, while we stayed at home.
With good briefs and a lot of trust, they captured deliberately still, slow moments of authenticity.
We wanted it to feel as if you were really there.
We also shot close up footage of the cheese in a London studio, to match each country’s set up.
The five Spark films inspire and immersive viewers into the scene.
The five Crave films hone in on the flavour profile and taste appeal.